VASELINE

“UNBLURRED”

We launch a RuPaul’s Drag Race special titled "Unblurred," where we bring back queens from the iconic first season, known for its infamous "Vaseline-covered" camera lenses.

These queens will compete to become Vaseline’s new brand ambassador. Throughout the season, challenges will creatively highlight the versatility of Vaseline, showcasing 101 unexpected uses—from beauty hacks to life hacks—demonstrating the product's relevance in ways viewers might never have imagined.

THE NETFLIX SPECIAL

SOCIAL MEDIA